Dettol is pleased to announce the extension of contributions for the Baby Blanket Donation Campaign until mid February 2015. The donation appeal, fronted by celebrity mum of two Rachel Stevens, aims to raise awareness of the dangers of bacteria on baby blankets, particularly during the cold & flu season, whilst highlighting the shortage of baby blankets available to infants born to families in need.
Laboratory tests commissioned by Dettol – on washed blankets donated by volunteer mums – show that baby ‘blankies’ carry a variety of bacteria even after a 40°C wash, with a third of the washed blankets harbouring coliforms – a group of bacteria linked to faeces.
Once collected, the baby blankets will be hygienically washed with Dettol Anti-bacterial Laundry Cleanser – an additive that kills 99.9% of bacteria even in temperatures as low as 15°C -before being re-distributed by Dettol to families in need. Dettol has also pledged to donate £1 for every blanket collected to children’s medical research charity, Sparks to raise much needed funds for UK families with children who are affected by serious illness or disability.
Rachel commented: “The Dettol Baby Blanket Donation really resonated with me as a mum. I remember bringing my girls home for the first time in theirs and what a special time that was. Many babies across the world will never get the chance to experience the comfort of a warm, clean blanket. That’s the reason why I’m supporting the campaign, asking mums to donate blankets to those in need so that those babies don’t miss out.”
Rachel said: “I’ve got all my mummy friends donating their blankets and I’m trying to get as many people involved as possible. Now I’m a mum I am even more aware of how much more washing there is to do. With Dettol Anti-Bacterial Laundry Cleanser I get to do loads of quick washes at low temperatures and know that things will be hygienically clean and germ free.”
The Dettol Baby Blanket Donation is encouraging parents across the UK to share precious baby blanket memories on Twitter @DettolBlanket #sharethememories or on Dettol’s Mission for Health Facebook page.
Blankets can be donated via Freepost (no stamp required) to:
Dettol Baby Blanket Donation
The Hay Loft
Balcombe Place Stables
£1 donated by Dettol to Sparks for every blanket received up to 5,000 blankets. For full details on how to donate please visit www.dettol.co.uk/donate